The mezzanine debt market is an inefficient market. Finding and attracting mezzanine lenders is difficult for most business owners due to the relationship nature of the industry.  There are over 1,000 firms throughout the United States and they are regionally scattered with no large regional concentration. It is very difficult for a business owner to connect with the right type of investor. Many of these firms have size, industry, and structural preferences.  Most investors close on less than 1% of the deals that they see.  This low chance of success with any one investor requires connecting with a large number of investors to even out the odds.  These investors are busy people, with established referral networks, and are generally non-responsive to cold calling introductions.   If this sounds daunting it is.  In order to connect with this fragmented market, business owners need  an industry expert with a strong rolodex and a portfolio of strong investor relationships.