In 2012, we helped a Buffalo area company (Company A) raise growth capital from an overseas lender. Since then, however, the company has not performed according to plan. Understandably, these performance issues challenged the lender’s faith in the company.
We have well-established relationships with both companies. We have known the founders of Company A for over 12 years. As well, our relationship with the lender goes back nearly a decade when we helped him attract financing to grow his company. Both companies had similar expectations at the onset, yet circumstances changed and both companies were dead-locked and unhappy.
Through careful, well-tended negotiations, Attract Capital established a trust environment based on clear communication and honest dealing. We resolved the asymmetrical viewpoints that can commonly emerge from subpar deal performance. With a clear, long-term, conservative plan in place, the lender provided further financial support to the company. In turn, Company A agreed to the appointment of new management team members. The lender and Company A were able to come together and recommit to the future of the business. Over the past six months, the company has hit its stride and is now performing according to budget.