Going Beyond Decks for Growth Capital Financing
Posted on: December 22nd, 2022
The maxim “less is more” seems to have few converts when it comes to middle market companies seeking growth capital financing. Most companies seem to believe in quantity over quality in developing their confidential information memorandum. Today, most companies looking for growth capital use a lengthy PowerPoint deck as their form of information memorandum. This choice is uninspired as PowerPoint is frequently ineffective as a communication medium.
It is good for live presentations when additional voice-over color is added. It falls short when consumed outside of a meeting venue when a growth capital lender is reading the deck independently. PowerPoint decks also tend to have only headline points and are read by most lenders on a quick run through basis. Growth capital lenders need a full education on the company, products, specialization, history, industry, and planned growth. The best way to convey this is through a prose based, written document that covers each area in a detailed and analytically supportive manner. Graphically based decks struggle to tell a growth story, and often sound like used car sales pitches.
Word-based documents are more effective at controlling the narrative and putting forth a digestible growth story because they comprehensively educate the growth capital lender through providing transparency, logic, and analytical rigor. The goal in disclosing your information is to create a document that can educate and stimulate the growth capital lender at first pass, before they meet management and dive deeper into the deal. When a growth capital lender receives a well-written word-based CIM, they tend to slow down and spend time with it. If the document is well structured and it covers the key points in a balanced manner, it is easier for them to absorb it and to find it relatable to the universe of companies they have experience with. If the word-based CIM is clear, crisp, and convincing, the lender is highly likely to appreciate the need for growth capital.