The Future Looks Bright for A New Game Craze that Surpasses Facebook, Tinder, Snapchat and Twitter.
Ever since it released its first video game system in 1983, Nintendo has been a pioneer in the gaming industry. With so many technology breakthroughs and loveable characters, Nintendo was leading the charge into the era of household video games.
Realizing they were slipping behind the times and losing out on market share, Nintendo recently decided on a partnership with Niantic Inc., a Google spin off, designed to get them back on the map. With Niantic, the companies developed a game that merged the capabilities of smartphones with location technology. Combining the creatures of Nintendo’s Pokémon franchise and the technology of Niantic’s game, the end result gave birth to “Pokemon Go,” a new gaming experience that has subsequently taken the world by storm with over 15 million downloads in American alone.
Pokemon Go shows the power of corporate collaboration. In this successful venture, Niantic is the game developer, Google and Apple are the distributors and Nintendo is the content owner. Together, through the viral appeal of this game, Nintendo has created billions in stock market value.
Partnerships, mergers and acquisitions are often the answer for many companies seeking breakaway innovation. Even a company as big and sophisticated as Nintendo realized it needed to partner with another company to create new products. If it can work for Nintendo, it can work for you too.
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