Posted on: September 26th, 2017
Growth takes on many forms for middle market companies. Just like a GPS, it can vary in directions–expanding regionally, by adding new products, or by selling into different customer channels.
Deciding how and when to expand is an important task on the road to success. It flows from an honest assessment of a company’s operational foundation, and the soundness of their processes and systems.
Here’s a list that you should keep on your dashboard as you drive toward scale up ready operational processes.
1. Define Differentiators & Play to Your Strengths
Research the competition and discover factors that differentiate your work from theirs–these are your strengths. Relay these attributes to potential customers and use these components as the foundation for your scale up process.
2. Know your Audience & Analyze Trends
Noting the trends of buyers will further progress your ability to play to your strengths. If you have an audience, you want to honor their desires.
Ask yourself what your clients enjoy most about your company and analyze statistics of popular purchases, website searches, click through rates, and most common questions from customers.
This data will back up your hypothesis and highlight the best ways to scale up.
3. Test & Reposition
Take some tips from new age digital businesses, practice growth hacking techniques by testing prototypes and then reposition strategies to guarantee success.
You can do this through polls on social media, asking clients to prepay for a product, or by studying how many people take the time to subscribe to a mailing list.
If the engagement isn’t there, inspect the weaknesses that deterred people and reroute the GPS.
Growth equity is the HOV lane that accelerates the scale up process by filling the funding need. While reviewing the potential that equity has for your scale up process, be conscious of choosing revenue streams that will be sustainable in the long run.
Check your current revenue streams and notice where you can make a viable addition that will improve your work. Focus growth equity on scaling up these operational processes to increase revenue.
5. Find a Growth Equity Advisor
If you’re looking to expand, funding will be necessary to begin the process and see it through. Seek out a growth equity advisor that can take care of this for you.
They will connect you with lenders, build those relationships with lenders, craft the due diligence, handle legal, and analyze operational and strategic processes. To learn more about what an advisor can do to help you grow your business, please contact me at [email protected] or visit www.attractcapital.com.